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Every spa has a
story to tell. Communications design involves the design and production of
all media tools used by the spa to tell that story. Even though it is often
ignored by the owner to the detriment of the business, use of these tools is
an important element that will make the difference between financial success
and financial failure. These tools include:
 Spa Menu
Your
spa menu is the second most important tool in your
communications and marketing arsenal. It takes your logo and
expands your story to include your services and products and
other information such as location, information about the
owner, spa etiquette and methods of contacting you. The spa
menu must be simple enough to appeal to the first-time
spa-goer who really doesn't understand the spa world but
would like to enjoy a facial, nail services or a massage. On
the other hand, the spa menu must also entice the
experienced spa-goer to expand the spa experience and try
new things designed especially for them. An initial tri-fold
menu that is 8 1/2 x 11 inches with a price card insert may
be all you need.
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 Logo and Identity
Your logo is
the primary tool that presents an image of your spa and gives potential
clients a first glimpse of your spa story using words, pictures, symbols or
a combination of all three. Your logo should create an ambient hallo effect
throughout your marketing materials - it is your name, your look, your
visual feel - in essence, your logo is your identity- who you are. These
important elements should be incorporated into all of your communications
tools.
 Direct Mail
Spa
Business Associates, Inc., recommends three direct mail
pieces that can be used for grand opening, birthdays and anniversaries.
Again, these cards go a long way in saying who you are and should be
professionally produced. In many cases, the grand opening direct mail card will be the
first piece of advertising material that potential spa-goers will see. It is
important that your direct mail cards convey your story, are pleasing to the eye and typo
free.
Communications Design Package
Spa
Business Associates, Inc., offers a comprehensive, professionally prepared
communications design package that includes your logo, stationary, web site,
spa menu and three direct mailers for one low, practical price. Includes
software so you can make your own changes and keep your website up to date.
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Spa
Tip:
Aside from word of mouth, direct
mail is the NO. 1 method of marketing your spa. It is relatively
inexpensive and allows you to target your potential clients by
geographic area using zip codes.
Website
More
and more consumers are resorting to the internet to find
out about local goods and services such as day spas. If
you don't have a website, you will be at a definite
disadvantage in the market place. Your website is in
effect an e-menu which includes basically the same
information that is included in your in-spa menu. Your
website should be simple just like your spa menu and
very user friendly. If it is difficult to navigate, the
user will "mouse on" to another site. The look and feel
of your website should tell your story and give
potential spa-goers a good idea of the services and
products that you offer. A website with five sections
(home, services, products, about us, contact us) is
probably enough to get you started.
 Business Cards
and Stationary
The design of
your business cards and stationary will say a lot to potential spa-goers,
suppliers, spa professionals and others about who you are. Again, your
logo and vision should be incorporated into both of these items. Small as
your cards and letterhead may be, they still reflect your image and are
important elements in telling your story.
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Pricing and Other Information |
