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 Every
spa has a story to tell. Communications
design involves the design and production of
all media tools used by the spa to tell that
story. Even though it is often ignored by
the owner to the detriment of the business,
use of these tools is an important element
that will make the difference between
financial success and financial failure.
These tools include:
SPA MENU - Your spa
menu is the second most important tool in
your communications and marketing arsenal.
It takes your logo and expands your story to
include your services and products and other
information such as location, information
about the owner, spa etiquette and methods
of contacting you. The spa menu must be
simple enough to appeal to the first-time
spa-goer who really doesn't understand the
spa world but would like to enjoy a facial,
nail services or a massage. On the other
hand, the spa menu must also entice the
experienced spa-goer to expand the spa
experience and try new things designed
especially for them. An initial tri-fold
menu that is 8 1/2 x 11 inches with a price
card insert may be all you need.
 Spa Tip: Aside
from word of mouth, direct mail is
the NO. 1 method of marketing your
spa. It is relatively inexpensive
and allows you to target your
potential clients by geographic area
using zip codes. |
WEBSITE - More and
more consumers are resorting to the internet
to find out about local goods and services
such as day spas. If you don't have a
website, you will be at a definite
disadvantage in the market place. Your
website is in effect an e-menu which
includes basically the same information that
is included in your in-spa menu. Your
website should be simple just like your spa
menu and very user friendly. If it is
difficult to navigate, the user will "mouse
on" to another site. The look and feel of
your website should tell your story and give
potential spa-goers a good idea of the
services and products that you offer. A
website with five sections (home, services,
products, about us, contact us) is probably
enough to get you started.
Call 423 773-3382 or email:
harry@spabusinessassociates.com
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LOGO AND IDENTITY -
Your logo is the primary tool that presents
an image of your spa and gives potential
clients a first glimpse of your spa story
using words, pictures, symbols or a
combination of all three. Your logo should
create an ambient hallo effect throughout
your marketing materials - it is your name,
your look, your visual feel - in essence,
your logo is your identity- who you are.
These important elements should be
incorporated into all of your communications
tools.
DIRECT MAIL - Spa Business
Associates, Inc., recommends three direct
mail pieces that can be used for grand
opening, birthdays and anniversaries. Again,
these cards go a long way in saying who you
are and should be professionally produced.
In many cases, the grand opening direct mail
card will be the first piece of advertising
material that potential spa-goers will see.
It is important that your direct mail cards
convey your story, are pleasing to the eye
and typo free.
COMMUNICTIONS DESIGN PACKAGE
Spa
Business Associates, Inc., offers a
comprehensive, professionally prepared
communications design package that includes
your logo, stationary, web site, spa menu
and three direct mailers for one low,
practical price. Includes software so you
can make your own changes and keep your
website up to date.
 BUSINESS
CARDS AND STATIONARY - The design
of your business cards and stationary will
say a lot to potential spa-goers, suppliers,
spa professionals and others about who
you are. Again, your logo and vision should
be incorporated into both of these items.
Small as your cards and letterhead may be,
they still reflect your image and are
important elements in telling your story.
SPA BUSINESS ASSOCIATES
RECOMMENDS:
802 W Market St
Johnson City,
TN 37604
423-928-6183 |
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