Five
Steps to Successful
Development and Operation of a Medical
Spa
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Use of a Medical Spa Consultant
 A majority of medical spas are developed
by entrepreneurial physicians who are excellent medical
practitioners but whose business knowledge is limited and whose
knowledge of the spa industry is practically non- existent.
Therefore, in order to develop the medical spa in an effective
manner and to minimize or avoid costly mistakes it is absolutely
essential that the services of an experienced medical spa consultant
be employed through all phases of the process.
The Role of Spa Business Associates
Spa Business
Associates, Inc.,has a variety of excellent resources available to the
developers and operators of medical spas. Your project consultant will
be Pam Williams, our senior consultant, who with her husband, Harry,
will become essential members of your medical spa launch team working
with you during every phase of the process.
We Work with Your Launch Team
SBA will write your business
plan in close cooperation with other members of your launch team
including your attorney, accountant, interior designer, architect and
spa director. We go hand-in-hand with you through the development
process, visit your site, help with floor plan layout, plans and
specifications, interior design, and work with your contractor and/or
landlord.
Treatments and Products
We help you to select the perfect treatments, products and spa
cuisine for use in the medical spa. We provide a marketing handbook and
personnel manual, help with your marketing plan and annual marketing
calendar, assist you in the design and production of your logo,
stationary, signage, and menu (list of services and products), and help
with your press releases, grand opening and display ads. Spa
Quality Equipment at the Best Price
Business
Associates can get you the best prices and act as your agent to purchase
your equipment, furniture, interior decorations, products, and supplies
in addition to helping you establish an effective inventory and
reordering system. We help you select a computer system, your software
management package, and your sound system.
SOP's and Marketing Handbook
We provide you with a
template for your personnel handbook, human resources manual, client
interaction SOP, spa presentation SOP, service standards SOP,
housekeeping SOP and marketing handbook to assist you to develop your own
personnel plan, hire and train staff, and implement your personnel
policy and operating manuals.
READ MORE
Sidebar:
"Dr. Smith, if you are an ob/gyn, think about
adding laser, medical aesthetics, Botox, fillers and regular spa services such as facials and microdermabrasion to expand your patient base and to provide additional
services for your existing patients."
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Planning (Laying a good foundation)
Step One
Planning is a
critical part of starting your medical spa business. A well- crafted
business plan can be of extreme importance when learning about the
medical spa business, applying for an equipment lease, bank loan or
seeking capital contributions from investors. The plan should be
comprised of the following components at a minimum: executive summary
(mission, goals, keys to success), company summary (ownership, start-up,
location and facility); offerings (services, products and spa cuisine),
market analysis (the medical spa industry in general, local market, and
main competitors), strategy and implementation (competitive edge,
marketing, retail strategy and milestones), personnel (launch team,
management, staff, compensation and benefits), financials (assumptions,
break-even, profit and loss, cash flow, balance sheet), and conclusions
(taking the dream to reality).
Implementation (Putting the plan into motion).
Step Two
Implementation involves carrying out the steps set
out in the business plan that must be accomplished prior to opening
including facility selection, plans and specifications, construction
and/or renovation, and interior design; the landlord, lease and
leasehold improvements; equipment, furniture, sound, computer and
decor; products, supplies and softgoods; personnel policies and
procedures, compensation packages, hiring the spa director and other
staff; development of an operations manual; and establishment of a
timetable that includes all important milestones.
Operations (Where the
rubber meets the road).
Step Three
Operations is
where the rubber meets the road and involves accomplishing the steps set
out in the business plan that must be undertaken at opening and then
carried out on a day-to-day basis including implementation of the
operations manual; training; booking and inventory procedures;
performance of services, retail sales, customer relations; integration
of the medical practice and the spa business; cleanup, repairs and
maintenance.
Marketing (Just because you build it,
doesn’t mean they will come).
Step Four
The marketing
plan will create a niche in the marketplace and outline specific methods
and a time table for filling that niche. Since the medical spa is a
combination of a medical practice and a spa business, the marketing plan
must blend the best of both worlds in a manner that conforms to the
highest of standards of each. With emphasis on the importance of
customer satisfaction and its resulting word of mouth advertising as
well as direct mail, the marketing plan will also include development of
a corporate identification package, print and outdoor advertising, use
of the internet and community involvement.
Evaluation (Using
your computer, good sense and the plan).
Step Five
Implementation of
an effective follow-up system will help to insure the success of the
planning, development, operations and marketing stages of the medical
spa. Through the use of a computer software program, management will be
able to monitor the various steps involved in each stage and to identify
both successes and failures and take corrective action on a timely
basis. The computer program will facilitate client bookings, generate
marketing data, create financial statements, perform inventory and
ordering functions, assist with billing and create monthly production
and other reports.
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