Use of a Medical Spa Consultant

A majority of medical spas are developed by entrepreneurial physicians who are excellent medical practitioners but whose business knowledge is limited and whose knowledge of the spa industry is practically non- existent. Therefore, in order to develop the medical spa in an effective manner and to minimize or avoid costly mistakes it is absolutely essential that the services of an experienced medical spa consultant be employed through all phases of the process.

The Role of Spa Business Associates

Spa Business Associates, Inc.,has a variety of excellent resources available to the developers and operators of medical spas. Your project consultant will be Pam Williams, our senior consultant, who with her husband, Harry, will become essential members of your medical spa launch team working with you during every phase of the process.

We Work with Your Launch Team

SBA will write your business plan in close cooperation with other members of your launch team including your attorney, accountant, interior designer, architect and spa director.

 

 

Treatments and Products

We help you to select the perfect treatments, products and spa cuisine for use in the medical spa. We provide a marketing handbook and personnel manual, help with your marketing plan and annual marketing calendar, assist you in the design and production of your logo, stationary, signage, and menu (list of services and products), and help with your press releases, grand opening and display ads. Spa

Quality Equipment at the Best Price

Spa Business Associates can get you the best prices and act as your agent to purchase your equipment, furniture, interior decorations, products, and supplies in addition to helping you establish an effective inventory and reordering system. We help you select a computer system, your software management package, and your sound system.

SOP's and Marketing Handbook

We provide you with a template for your personnel handbook, human resources manual, client interaction SOP, spa presentation SOP, service standards SOP, housekeeping SOP and  marketing handbook to assist you to develop your own personnel plan, hire and train staff, and implement your personnel policy and operating manuals.

Construction

We go hand-in-hand with you through the development process, visit your site, help with floor plan layout, plans and specifications, interior design, and work with your contractor and/or landlord.

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SPA TIP √: If you are an ob/gyn, think about adding laser, medical aesthetics, Botox, fillers  and regular spa services such as facials and microdermabrasion to expand your patient base and to provide additional services for your existing patients."

 

FOR ADDITIONAL INFORMATION CALL TOLL FREE: 866 257-7772

Planning is a critical part of starting your medical spa business. A well- crafted business plan can be of extreme importance when learning about the medical spa business, applying for an equipment lease, bank loan or seeking capital contributions from investors. The plan should be comprised of the following components at a minimum: executive summary (mission, goals, keys to success), company summary (ownership, start-up, location and facility); offerings (services, products and spa cuisine), market analysis (the medical spa industry in general, local market, and main competitors), strategy and implementation (competitive edge, marketing, retail strategy and milestones), personnel (launch team, management, staff, compensation and benefits), financials (assumptions, break-even, profit and loss, cash flow, balance sheet), and conclusions (taking the dream to reality).

2 Implementation (Putting the plan into motion).

Implementation involves carrying out the steps set out in the business plan that must be accomplished prior to opening including facility selection, plans and specifications, construction and/or renovation, and interior design; the landlord, lease and leasehold improvements; equipment, furniture, sound, computer and decor; products, supplies and softgoods; personnel policies and procedures, compensation packages, hiring the spa director and other staff; development of an operations manual; and establishment of a timetable that includes all important milestones.

3 Operations (Where the rubber meets the road).

Operations is where the rubber meets the road and involves accomplishing the steps set out in the business plan that must be undertaken at opening and then carried out on a day-to-day basis including implementation of the operations manual; training; booking and inventory procedures; performance of services, retail sales, customer relations; integration of the medical practice and the spa business; cleanup, repairs and maintenance.

4 Marketing (Just because you build it, doesn’t mean they will come).

The marketing plan will create a niche in the marketplace and outline specific methods and a time table for filling that niche. Since the medical spa is a combination of a medical practice and a spa business, the marketing plan must blend the best of both worlds in a manner that conforms to the highest of standards of each. With emphasis on the importance of customer satisfaction and its resulting word of mouth advertising as well as direct mail, the marketing plan will also include development of a corporate identification package, print and outdoor advertising, use of the internet and community involvement.

5 Evaluation (Using your computer, good sense and the plan).  

Implementation of an effective follow-up system will help to insure the success of the planning, development, operations and marketing stages of the medical spa. Through the use of a computer software program, management will be able to monitor the various steps involved in each stage and to identify both successes and failures and take corrective action on a timely basis. The computer program will facilitate client bookings, generate marketing data, create financial statements, perform inventory and ordering functions, assist with billing and create monthly production and other reports.

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