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A Sample of 101+ Signature Services
As part of your spa
business planning and consulting package, Pam Williams will
work with you to create unique "signature services" designed
specifically for your new spa. These services should be a
true representation of your spa's essence and designed to
set your spa apart from the competition.
Signature services
must be special, formulated to conform to the spirit of the
spa, performed by an experienced staff person, use only the
best products and be perceived by the spa-goer as one of the
the highest quality services in the market.
The following are a listing of the signature
services from a number of highly successful spas:
1 Woodlands
Vitamin Facial Woodlands Spa at Nemacolin, Farmington, PA
www.nwlr.com
Owners:
Joseph Hardy and Maggie Hardy Magerko
Description: The latest in vitamin repair and hydroxy acid
exfoliation combine to noticeably improve skin elasticity,
tone and texture on the face, neck, decolleté and hands.
Inspiration: Sharon Graham of Dermalogica
Length of service: 50 minutes
Price charged: $95
Products used: Dermalogica products, sheet, towels, warm
mitts
Technician: esthetician
Training: in-house training with Dermalogica
2Chromalift
Facial
Day Escape, The Ultimate Spa
Westmont, IL
ultispa@aol.com
Owner: Diane
C. Krueger
Description: A non-invasive, bio-energetic lifting facial.
The Chromalift facial is the premier treatment offering
remarkable, instantly visible results—acclaimed at the 1999
Paris Esthetics show. The procedure employs the following
elements: colored essential oils; colored lights—used on
acupuncture points and during lymphatic drainage; colored,
natural clays; vibrational stimulation on acupuncture
points. These combine to contribute energy to tone and lift
the nerves and muscles of the face and neck. A truly
extraordinary experience.
Inspiration: Phytobiodermie—Phyto USA
Length of service: 2 hours
Price charged: $125
Product cost: $15
Products used: two sheets, bath towel, spa wrap
chromapuncture machine, lymphatic drainage machine,
Phytobiodermie products
Technician: licensed estheticians
Training: This particular facial required a five-day,
out-of-town training at Phyto USA in Boston.
3Pranza
Peel
Pilo Arts Salon & Day Spa
Bay Ridge, NY
www.piloarts.com
piloarts@piloarts.com
Owners:
Elena Solitario and Paul Pastore
Description: An exfoliating treatment we like to call our
lunchtime peel because after the service, you can put makeup
on and go right back to work.
Inspiration: Annette Hansen from Sothys Paris
Length of service: 30-45 minutes
Price charged: $115 (includes a complimentary hydrating mask
four days after treatment)
Product cost: $30
Products used: facial cleanser, preparation solution to
remove oil from the skin, Beta-Ex (a 20 percent salicylic
acid treatment), and an immuniscience mask
Technician: licensed esthetician
Training: Sothys Beta-Ex Certification
Promotion: telemarketing program and
in-salon promotion
4Solar
Repair & Defense Treatment
Samuel’s Hair Salon & Day Spa
Galena, MD
www.chestertown.com/samuels
Owners:
Samuel and Mary Jane Boyle
Description: This treatment dramatically improves the
texture of sun-damaged skin on face and hands by sloughing
away dull and overexposed skin while providing the skin with
a nourishing cocktail of vitamins, botanical extracts and
conditioning agents. This is followed up with an application
of sunscreen which the client takes home.
Inspiration: Salon is in a resort area with recreational
boating. Clients asked for a treatment to address
overexposure to sun and premature aging.
Length of service: 1 hour
Price charged: $75
Product cost: $8
Products used: Dermalogica cleanser, multivitamin power
exfoliant, multivitamin power recovery mask, toner,
moisturizer with ultra-sensitive face bloc, multivitamin
hand and foot treatment
Technician: esthetician
Training: class on Dermalogica Multivitamin Power system for
skin
Promotion: Complimentary hand treatment so clients can see
results for themselves; and an educational and social
fashion show called "Samuel’s Evening of Friendship" where
clients attend a two-hour workshop promoting salon services.
5Beaute
Neuve Facial
Christie-Adam Salon and Spa
Great Falls, VA
Owner: Tony Salami
Description: The exceptional peeling effect of fruit enzyme
acids helps eliminate dead cells from skin’s surface and
boast cell renewal to reveal a radiant, flawless
complexion.
Inspiration: the Le Guinot line
Length of service: 1 hour
Price charged: $75
Product cost: $15
Products used: fruit enzyme acids
Technician: skin care specialists
Training: specialists were sent to Le Guinot
Institute for education
Promotion: We sponsor events related to breast cancer,
FaceLift, and facial conventions. We advertise in The
Washingtonian, we do private mailings in the springtime, and
hold holiday specials. Our salon is also in association with
a plastic surgeon who recommends patients to our spa for
services.
6Rodica’s
Exquisite Personalized Facial
Rodica European Skin & Body Care Center
Chicago, IL
www.facialandbodybyrodica.com
Owner: Rodica Robicsek
Description: European style facial treatment suited for all
individual skin problems including enlarged pores, black
heads, mature dehydrated skin and sun damaged skin.
Inspiration: Rodica Robicsek
Length of service: 1 hour 30 minutes
Price charged: $70-80
Product cost: $10-15
Products used: Natural, European skin care products
Technician: esthetician
7Essential
Facial
Walter Claudio Salon Spa
Santa Barbara, CA
wcsalon@aol.com
Owners:
Angela Tasca-Zungri and Walter Claudio
Description: The Essential facial treatment is personally
tailored to meet your skin care needs, while promoting
wellness, balance and calm to your body, mind and spirit.
Your spa experience begins with an in-depth skin and
lifestyle consultation followed by an aroma sensory journey.
Cleansing, toning, steam and extractions are sensitively
administered. A specialized masque utilizing Aveda’s
singular notes, adaptive bases and herbal sciences are
carefully mixed to promote deep cleansing and/or intense
hydration. An acupressure point massage of the face, neck
and shoulders tones and soothes. The Essential facial is
brought full circle with an extensive massage of the hands,
arms, calves and feet. The facial concludes with a sunscreen
moisturizer to protect.
Inspiration: Andrea Lopez, Leann Garcia and Angela
Tasca-Zungri
Length of service: 1 hour 15 minutes
Price charged: $65
Product cost: 5 percent of service price
Products used: Aveda All Sensitive and Botanical Kinetics
skin care lines; Aveda Singular Notes, Compositions,
Adaptive Hydrating Base, Herbal Science Masques, Hand and
Foot Relief, Bio Molecular Perfecting Fluid, Firming Fluid
and Intensive Hydrating Masque. Aroma-infused hot steaming
towels, aroma candles.
Technician: esthetician
8Aveda
Facial
First Impressions Salon & Day Spa
Fort Wayne, IN
Owner: Susan Raker
Description: Essential Aveda Facial will
benefit you greatly by reducing stress and relieving facial
muscle tension. It tones
facial tissue, improves circulation and eliminates surface
impurities. In addition, the facial also includes three
different types of massage and a full hour of rejuvenation.
Inspiration: Aveda product line
Length of service: 1 hour
Price charged: $55
Product used: facial gown, herbal oil, toner, cleanser,
compositions, oils, foot bath, aromatherapy oils, masque,
moisturizer, sheets
Training: license; distributor classes
9Rescue-4
Layer Facial
Euphoria Day Spa
Henderson, NV
Owner: L.P. Doyle, Inc.
Description: Massages- Purifies-
Hydrates-Firms. All in one relaxing
and beautifying hour.
Inspiration: Maria Montiero
Length of service: 1 hour
Price charged: $95
Product cost: $16
Products used: two sheets, one pillow, one table, basic
facial products
Technician: esthetician
Training: eight hours of hands-on training to create mask
10Skin
Illuminating
Anti-Oxidant Facial
Elizabeth Arden Red Door Salon and Spa
Nationwide locations
www.reddoorsalons.com
Description: An exclusive treatment designed to clarify
the skin and enhance its texture and tone through a unique
combination of retinol complex, Vitamins A, C and E and a
gentle beta hydroxy acid exfoliant. Specially formulated
essential oils extracted from plants and flowers are applied
along with a plant extract ampoule under a firming marine
mask.
Inspiration: advanced technology from Elizabeth Arden
Research Labs
Length of service: 65-70 minutes
Price charged: $80
Product cost: 6.8 percent
Products used: cleanser, toner, massage cream, firming
seaweed mask, eye capsule, moisturizer, gommage, face
capsule, Skin Illuminating Booster, appropriate moisturizer,
hand mitts, cotton pads, fan brushes, towels
Technician: skin care specialist or esthetician
Training: analysis of skin, training of
Arden product and facial technique
11Vitamizing
Facial
Maxine
Chicago, IL
Owner: Maxine Kroll
Description: Our vitamizing facial fortifies the skin to
battle the effects of aging. Anti-oxidant Vitamins A, C, E
and D plus minerals unite to nourish, strengthen and repair
cells resulting in healthy, youthful skin.
Inspiration: medical field and its work with vitamins
Length of service: 1 hour 30 minutes
Price charged: $95
Product cost: $5.70
Products used: cleanser, citrus-based enzymes, serum, gel
masque, urban detox (protectant), vitamins, sunscreen,
moisturizers, towels and brushes
Technician: esthetician
Training: in-house training; classes at the Conservatory of
Esthetics
12 Phyto-Therapy
European Facial
Gadabout
Tucson, AZ
www.gadabout.com
gadabout@worldnet.att.net
Owner: Pam
McNair-Wingate
Description: A deep cleansing facial utilizing botanicals
and aromatherapy oil. This service includes skin analysis,
massage on hands, feet, face and decollete. Customized to
clients’ needs, this advanced skin care also includes a
special mask.
Inspiration: Gadabout esthetics trainers
Length of service: 1 hour
Price charged: $45
Product cost: $3
Products used: two sheets, four face towels, one water bowl,
facial gauze, aromatiques, steam, oil, basic facial products
like cleanser, toner, etc.
Technician: esthetician
Training: Full esthetics training, degree in cosmetology and
full advanced skin care training in all our services and
products is required by all of our estheticians.
13Aloe
Vera Signature Facial
The Spa at Gainey Village
Scottsdale, AZ
www.dmbclubs.com
Owner: DMB Sports Clubs
Description: Developed exclusively for the Spa at Gainey
Village by Sothys Paris, the Aloe Vera Signature Facial is a
six-step journey to putting your best face forward.
Highlights include a softening aloe vera cleansing, bathing
the face with honey lotion, removal of surface cells using
corn maize and an Arizona-grown, Pima cloth cotton and
relaxation techniques enhanced by the aromatherapeutic
properties of sage, chamomile, citrus fruit and lavender.
The pleasurable properties of this facial must be
experienced by both new and veteran spa goers. Sipping a
soothing cup of flavored herbal decaffeinated tea closes the
circle on your rejuvenating journey.
Inspiration: Jean Stewart at Sothys
Length of service: 1 hour
Price charged: $80
Product cost: about $15
Products used: aloe vera cleanser, honey lotion, corn maize,
strips of Pima cotton, three hand towels, two sheets,
essential oils, herbal tea
Technician: esthetician
Training: product knowledge and hands-on training for entire
staff, four hours
14The
Charles Grayson Facial
The Charles Grayson European
Spa Salon
Charlotte, NC
Owner: Robbi Krug
Description: After analyzing your skin, your esthetician
will cleanse, exfoliate, moisten with warm steam, remove
impurities, massage and nourish your skin with a mask. Every
Charles Grayson facial includes a specific ampoule to
balance your skin’s challenges. While you are receiving your
luxurious facial, your hands are indulged in a relaxing
treatment.
Inspiration: estheticians at the spa
Length of service: 1 hour 15 minutes
Price charged: $66
Products used: cleanser, exfoliator, moisturizer, masque
Technician: esthetician
Training: license, in-house training
15Aromatherapy
Facial
Anton’s Salon and Spa
Hartland, WI
www.antonssalon.com
Owners: Diane and Kurt Hampton
Description: A neck and shoulder massage begins the
relaxation process. The aromas from plants and flowers fill
the room and take you on a relaxing journey. The protein and
vitamin masque will encourage regeneration and provide the
epidermis with proteins and vitamins necessary for cell
growth.
Inspiration: group collaboration
Length of service: 1 hour 15 minutes
Price charged: $80
Product cost: $5.64
Products used: cleanser, exfoliant, toner, aromessence,
balm, treatment mask, essential oils, five hand towels, one
headband, one fitted sheet, one flat sheet, one blanket
Technician: esthetician
Training: Books and classes in aromatherapy passed on to
other staff members. Training was also received from Decleor.
Promotion: In the salon every spa employee performed
complimentary hand massages on clients receiving hair
services—it turned out to be a good way to introduce
ourselves. The stylists, who then heard us describe services
to clients, also became well informed.
16European
Spa Facial Treatment
Simonson’s
Owner: Kyle Simonson
Description: Luxurious treatment that champions visible
salutary results. Includes derma-analysis, deep cleansing,
steam bath, exfoliation, impurity removal, massage,
therapeutic masque, and protective eye, lip and face finale.
Inspiration: Kyle Simonson (esthetician)
Length of service: 2 hours
Price charged: $65-110, depending on which masque the client
chooses
Product cost: $5-20, depending on masque
Products used: deep pore cleanser, exfoliant, massage cream
or oil, masque, lip conditioner, eye cream, moisturizer,
steamer, towels, gown
Technician: esthetician
Training: license; two to four weeks of in-house training;
product training
17Signature
Facial
Frank Gironda Salon and Day Spa
Wheaton, IL
www.frankgironda.com
Owner: Frank Gironda
Description: This facial is not only meant to be beneficial
to your skin, but very therapeutic as well. You will be
completely rejuvenated from head to toe. The use of
essential oils will nourish your skin and relax your body
and mind. The ultimate in luxury. A Frank Gironda personal
favorite.
Inspiration: Pamela Milkent, spa director
Length of service: 1 hour 20 minutes
Price charged: $80
Product cost: $5.50
Products used: blankets, sheet, bath towel, velour gown and
head band, three hand towels, one wash cloth, essential
oils, cleanser, toner, papaya enzyme, massage oil, mask,
moisturizer
Technician: esthetician
Training: technical procedure and one three-hour class, plus
quarterly evaluation
Promotion: When the facial was first introduced to guests,
we upgraded all spa facials to a signature facial for a
two-month period—a $15 value. Any guests who pre-booked a
signature facial within a 4- to 6-week time frame received
10 percent off that facial.
18Rainforest
Facial
Wilma Schumann Skin Care
Coral Gables, FL
Owner: Wilma Schumann
Description: The Rainforest Facial begins with an
oil-banishing cleanser followed by Gommage, a gentle
exfoliating scrub that improves circulation and removes
impurities. After the Toner is applied, the skin is given a
dose of O2 Oxygen Blu, a moisturizing gel which contains
hydrogen peroxide encapsulated into a vitamin base, allowing
oxygen and water to penetrate the skin. Next, the Chalk Mask
is mixed with hydrogen peroxide to provide an effective skin
peel, leaving the skin new and prepared to receive a higher
level of nourishment. Then a phytomask follows, along with
O2 Oxygen Blu. This mask refreshes the skin with important
minerals and nutrients. The last phase of the facial ensures
a sufficient supply of oxygen by passing it directly over
the skin’s surface by direct application.
Inspiration: Barbara Schumann-Ortega, Wilma’s daughter
Length of service: 50 minutes
Price charged: $65
Products used: The Gommage, The Toner, O2 Oxygen Blu, Chalk
Mask, Phyto Mask with O2 Oxygen Blu, Ionic Machine
Technician: esthetician
19Oxygen
Skin Treatment
M.C. Hair Consultants
Owner: Marcy Cona
Description: The exclusive anti-
aging skin care treatment of the
future. Concentrates on prevention as well as correction in
every treatment. Reduction of fine lines, collagen builder,
hydrating anti-oxidant.
Inspiration: Marcy Cona was inspired to add this to the menu
after receiving the treatment at a spa in Phoenix.
Length of service: 1 hour
Price charged: $65
Product cost: $10
Products used: sheets, facial gown, headdress, gloves,
sterile gauze pads 2x2 and 4x4, distilled water, oxygen
tank, towels, exfoliants, cleansing solution, liquid
minerals, vitamin A, vitamin C, vitamin E
Technician: esthetician
Training: certified specialist on technique, product
knowledge, use and storage of oxygen
20Rose
Petal Soak Spa Pedicure
Joseph’s Salon & Day Spa
Spring, TX
www.josephsofhouston.com
Owner:
Joseph and Sue Reed
Description: The fragrance of rose scented candles surround
you as your feet are caressed by rose petals in flowing
water; luxuriously massaged with rose-scented oils; and
pampered with rose-scented creams. Complete this indulgence
with rose-colored polish.
Inspiration: Joseph, who loves rose scent, felt this would
be relaxing and rejuvenating.
Length of service: 1 hour 30 minutes
Price charged: $45
Product cost: $5.50
Products used: rose oil, fresh rose petals, rose massage
oil, rose candles
Technician: manicurist/pedicurist
Training: technician gave the service to staff for feedback
and suggestions
21
Polynesian Pedicure
LaBelle Day Spas
Two locations in Palo Alto, California,
one in San Francisco
www.labelledayspas.com
Owner: Bella Schneider
Description: Just this side of exotic. We use an exfoliating
blend of lactic acid and AHA to scrub away dead cells, then
dip your feet in rosewater layered with warm volcanic
stones. Application of botanical gels, pressure release
massage, a cool water dip and a buffing of the nails
completes this vacation for your feet!
Inspiration: Bella Schneider
Length of service: 1 hour
Price charged: $50
Product cost: less than 7 percent
Products used: jojoba scrub, herbal cleanser, water, orange
blossom herbal essence, lactic acid 20-30 percent, gommage
with seaweed, rosewater soak, eucalyptus essential oil,
file, river stones, hot cabby, crockpot, anti-fluid gel,
firming gel, neutral body lotion, hot towels
Technician: nail technician
22
Aveda Aromatherapy Pedicure
Serenity Day Spa
Waukesha, WI
Owner: Michael and Patricia Barian
Description: Truly an Aveda experience! A personally blended
aromatherapy whirlpool bath cleanses, exfoliates and
hydrates manicured feet with an incredible foot massage and
toe polish for the finishing touch. Feet are left feeling
silky smooth.
Length of service: 1 hour
Price charged: $35
Product cost: $3
Products used: aromas, calming or energizing cleanser, dead
sea salts, cuticle control, beautifying composition, toning
mist, hydrating mask, two hot towels, 4-6 white towels, two
plastic bags for feet, one pair terry booties, massage oil,
toe separators, pedi slippers, pumice stone, polish remover,
nail polish
Technician: nail technician
Training: A pedicure class was held at the spa. From there,
the nail technicians practiced pedicures on each other
paying close attention to detail. This ensured that each
technician was performing the service the same way,
step-by-step.
23
Achilles Treat
Circe Day Spa
Alexandria, VA
www.circedayspa.com
e-mail:
circespa@aol.com
Owner: Sheila McGurk
Description: An exfoliating peppermint foot scrub with an
aromatherapy foot massage using stimulating plant extracts,
completed with a soothing application of warm paraffin to
lower leg and foot. Cool compresses with cooling aroma may
be used in place of paraffin.
Inspiration: Owner Sheila McGurk enjoyed having her
extremities massaged—feet, hands, head—so we figured why not
indulge the client? Also, it was unique six years ago, when
we implemented the service.
Length of service: 1 hour
Price charged: $76
Product cost: $5
Products used: smoothing body polish with peppermint, six
hot towels, replenishing moisturizer heated with aroma
(client’s choice), paraffin, cool compresses
Technician: massage therapist, esthetician, nail technician
Training: Each technician has to be accredited through
in-house training; two hour hands-on training; passing
practical and written test
Promotion: Package is given most frequently as contribution
to charities.
24
Spa Pedicure
Noire et Blanc
Cleveland, OH
Owner: Nicole Cumberlander
Description: Massage up to the knee, warm paraffin and
reflexology included.
Inspiration: the OPI product line
Length of service: 1 hour and 15 minutes
Price charged: $45
Product cost: $3
Products used: paraffin wax, sloughing lotion, exfoliator,
moisturizer, polish, towels, aromatherapy oils
Technician: pedicurist, esthetician
Training: certification in reflexology
25
Therapeutic Foot Treatment
Tranquility Day Spa & Salon
Manassas, Virginia
www.tranquilitydayspa.com
Owners: Gloria and Wayne Harding
Description: This healing treatment begins with a relaxing
Whirlpool soak in therapeutic salts that help reduce foot
inflammation and soreness. Your soak is then followed by an
application of heated herbal booties to soothe and heal and
is completed with a special revitalizing foot cream massage
for the feet.
Inspiration: To allow manicurists to increase service
dollars during a manicure (these can be done
simultaneously); and to encourage clients to bring out those
feet before summertime.
Length of service: 30 minutes
Price charged: $35
Product cost: $3.25
Products used: one scoop of salts, one towel, two plastic
bags, a pair of reusable FootEase herbal booties, two ounces
of Fit Feet by Matrix
Technician: manicurists, although everyone is trained to do
this
Promotion: We included this service in one of our special
Christmas packages. We also market this service to our male
clientele and included it in a Father’s Day package.
26
Aroma Experience Manicure
Kenneth’s Design Group and Day Spa
Columbus, OH
www.kenneths.com
Owner: Kenneth Anders
Description: The same essential oils as used in Cleopatra’s
ancient beauty treatments will relax and pamper you while
nourishing and hydrating your skin and nails. You will ease
into the aromas, coming away revitalized and invigorated.
Inspiration: We decided to focus on developing this area and
hired a spa consultant, Janet McCormick of Salon Techniques.
Length of service: 45 minutes
Price charged: $35
Product cost: $0.91
Products used: synergistic blended oils, lotions, aromasol
sprays, physical exfoliant, polish remover, cuticle
treatment, paraffin, plastic bags, heat mitts, polish prep,
base coat, polish and top coat
Technician: nail spa professionals
Training: A comprehensive spa series of classes was taught,
including classes on ‘being spa,’ spa concept
sanitation/disinfection procedures, skin physiology and
analysis, skin care-based moisturization and exfoliation
procedures, meeting individual client needs, retailing of
home care products, and client retention. Six full-day
classes and two skill demonstration days were held over 10
weeks. Skill demonstrations and final testing were required.
27
Crushed Pearl Body Scrub
Green Valley Spa and Resort
St. George, UT
www.greenvalleyspa.com
Owner: Alan and Carole Coombs
Description: Your skin is rubbed with powdered pearls until
it glistens and is dressed in the essence of sweet smelling
blossoms, leaving it as lustrous and smooth as the finest
pearl, radiant and soft as the tender petals themselves. The
exfoliants—powdered pearls, minerals and desert plants—clear
the surface layer of dead cells, environmental debris and
metabolic waste. This stimulating process activates the
sensory nervous system to bring life to body and soul. Your
bath afterwards is prepared like a gift of the Magi with
frankincense, amber and myrrh—resinous plant oil—to
strengthen, firm, repair and rejuvenate. You rise like star
full of sparkling light.
Inspiration: The treatment was created by Carole Coombs.
Products are from the spa’s own signature line, Good
Medicine, created by skincare experts Lara Wright and
Cristin Davis, daughters of the Coombs.
Length of service: 50 minutes
Price charged: $75
Products used: crushed pearl body scrub
tincture, sheets and towels
Technician: specially trained therapists
Training: All therapists must be trained at the Sensory
Development Massage School at Green Valley (certified by the
state of Utah) before they can perform any specialty
treatments.
28
Sugar Sand Exfoliation and Magnolia Massage
Spa at Beau Rivage
Biloxi, MS
www.beaurivageresort.com
Owner:
Mirage Resorts, Inc.
Description: Sugar Sand, the fine white sand so prevalent on
the Gulf Coast, is sterilized and mixed with Vitamin C,
natural sugars and essential oils. The sugar sand is lightly
massaged on the body to remove dead skin cells and help the
skin breathe. The exfoliation is followed by a "Magnolia
Massage." Magnolia and lavender essential oils combined with
a silky massage lotion are used for this full body massage.
The perfect treatment to detoxify the body, stimulate the
lymphatic systems and calm the mind.
Length of service: 1 hour 30 minutes
Price charged: $50 or $80, depending on time
Product cost: $5
Technician: massage therapist
Training: Staff trained on the specialty product created for
this treatment as well as the technique for the service.
29
High Skin Refiner
Peninsula Spa
New York, NY
www.spa.tiac.net
Spa director: Nadine Shelf
Description: A deluxe anti-aging treatment in a class by
itself, this revolutionary new treatment incorporates
specially composed music and a unique massage performed with
a gentle wave motion. Relax and enjoy the ultimate in
relaxation while your skin is rejuvenated.
Inspiration: a creation of Babor products
Length of service: 1 hour 30 minutes
Price charged: $180
Product cost: $30
Products used: cleansers, toner, moisturizer, peel, masque,
scrub, body gel, ampoules, eye/lip cream
Technician: esthetician
Training: license, in-house weekly training
Promotion: Ran a promotion where clients got a CD and makeup
case with service.
30
"Water Journey" and Body Massage
Pure Maximus
Westbury, NY
puremax@aol.com
Owner:
Richard Calcasola
Description: Enter a round room with blue lights—a feeling
of water everywhere. Step into a hydrotherapy tub and soak
in special blends of oils and fragrances. 150 jets give you
an underwater head-to-toe massage. Then, move into a Vichy
room on a table where you are rubbed down with salt and oils
and rinsed off with a seven-head Vichy shower. Then go under
a waterfall that generates 80 gallons of water per minute.
Finally, get on a table with a featherbed for a full
50-minute massage.
Inspiration: Spa General Manager Robin Kluge
Length of service: 1 hour 30 minutes
Price charged: $105
Product cost: $6
Products used: terry cloth bath pillow, disposable
washcloth, disposable bathing suit, bath salts, oils,
lotions
Technician: spa attendant and massage therapist
Training: one week of training theory, technical machine
operations, product knowledge, sales training and practice
Promotion: This water journey was introduced at a reduced
rate but sold along with a one-hour massage. The massage
comes with the water journey for $105, but cannot be
purchased separately. The water journey a la carte is $75.
31
The Anti-Stress Treatment
Säloné Nadwa and Day Spa
Novi, MI
Owner: Nadwa Breda
Description: Reduce stress before a skin care treatment or
massage. A blend of anti-stress and soothing essential oils
are massaged into specific areas of the face, neck and back
and are heat-activated by a seaweed mask applied to the back
releasing endorphins into the bloodstream to bring about a
feeling of well-being and relaxation.
Inspiration: Spa director Starrlyn Martindale
Length of service: 1 hour 30 minutes
Price charged: $90
Product cost: $4.50
Products used: sheets, towels, a blend of essential oils,
gauze, seaweed, water, bowl, mask brush, hot towels, hot
bottle, hydrating marine lotion, massage oil
Technician: licensed massage therapist
32
Pure Bliss Body
Treatment
Body Essentials Day Spa & Ayurvedic Center
New York, NY
Owner: Dawn Burrowes
Description: Get a perfectly synchronized Ayurvedic massage
performed by two therapists working simultaneously.
Detoxifies, soothes and nourishes as it activates and
realigns chakras. Follow with Shirodhara, a luxurious and
calming experience where a warm stream of oil is slowly
poured on the forehead to profoundly relax the nervous
system. Trapped energy is released through the body, the
deep centers of the brain are relaxed, and pain is reduced
in the head, neck, face and shoulders. Insomnia is
alleviated.
Inspiration: This is a traditional Ayurvedic service that
has been adapted for the spa
environment.
Length of service: 1 hour 30 minutes
Price charged: $165
Product cost: $10-12
Products used: aromatherapy massage oil, sesame oil, herbal
powder
Technician: massage therapist and spa therapist
Training: specialized training is required for the
Shirodhara and all Ayurvedic services are under the guidance
of an Ayurvedic physician.
33
Grand Escape Day Spa
La Concha Spa & Salon
Santa Fe, CA
www.laconchaspa.com
Owner: Gloria Maciel
Description: Aromatherapy sauna, body scrub, mineral mud
bath, full facial, one-hour massage, lunch, manicure,
pedicure and temple blow dry.
Inspiration: Gloria Maciel
Length of service: 7 hours 30 minutes
Price charged: $265/one person;
$499/two people
Product cost: $10
Products used: oils, water, sea salts, honey and almond
scrub, towels, massage cream, lotions, polishes
Technician: massage therapists, estheticians,
manicurist/pedicurist, spa attendant, hairstylist
34
Clinical Aromatherapy
Beauty Kliniek Aromatherapy Day Spa & Wellness Center, San
Diego, CA
www.beautykliniek.com
pekahn@att.worldnet.net
Owner: Linda
Ann Kahn
Description: This involves an in-depth consultation with
client to establish physical or psychological needs or
imbalances. A customized essential oil recipe is then
blended by the therapist for psychotherapeutic and/or
physical effects. The blend is massaged into the entire body
with an aroma massage. Reflexology, Chinese physiognomy and
consultation techniques assist therapist in assessing
further oils needed for treatment. Acupressure and energy
work is done as well as a guided visualization.
Inspiration: This is a combination of several therapies the
owner has studied over the past 20 years.
Length of service: 80 minutes
Price charged: $110
Products used: essential oils, carrier oils, warmer for
oils, sheets
Technician: holistic health practitioners, massage
therapists
Training: Twenty-five hours of training are required for
this treatment including hands-on aromamassage, blending
techniques, consultation skills, knowledge of essential
oils.
35
Color Therapy
Tiffani Kim Institute
Chicago, IL
Owner: Tiffani Kim
Description: An energy treatment
consisting of color diagnosis (What
color do you need or lack?), an issue of color glass to be
worn throughout the spa visit, color therapy hydro-tub soak
(in your appropriate color), and color therapy Zen Light
Wash alone in a room with your color on the walls, ceiling,
everywhere.
Inspiration: Spa Director Julie K. Berry
Length of service: 1 hour
Price charged: $75
Product cost: $5
Products used: bath sheet, robe, slippers, two bed linens,
two hand towels, color therapy bath mix
Technician: massage therapist or esthetician
Training: one-hour workshop
36
Hot Stone Massage
Urban Oasis
Chicago, IL
www.urban-oasis.com
Owner: Peter Rubnitz
Description: The hot stone massage combines a Swedish
massage with the placement and use of hot, smooth river
stones on various parts of the body. The penetrating heat
from the stones assist in relaxing and rejuvenating tired,
sore muscles.
Inspiration: owner experienced it at the Miraval Spa in
Tucson in 1996
Length of service: 70 minutes
Price charged: $90
Product cost: $1 for oils, after initial investment of $85
for roaster and $150 for stones
Products used: roaster, 51 stones, white sock, towels, water
thermometer, wooden spoon
Technician: massage therapist certified in hot stone
Training: Fourteen of our therapists took an eight-hour
class taught by instructors who also taught Miraval staff.
37 Express Day at the Spa
Heidi Christines Salon Day Spa and Wellness Center
Ada, Michigan
www.heidichristines.com
beauty@heidichristines.com
Owner: Patty
Elzinga and Heidi Christine Elzinga-O'Connor
Description: Mini-facial, seaweed body wrap, hydrotherapy
tub, hydro-pedicure and manicure. Through the use of
multiple therapists and technicians performing overlapping
services, we can accomplish quality spa treatments in an
amazingly condensed period of time. First, we loofah the
client’s skin, then apply the body wrap. The wrap processes
normal time and is washed off in the hydrotherapy tub. The
client is allowed to relax and steam in the tub for 15
minutes with aromatherapy. During the hydro service, a mini
facial is applied because the face is being steamed in the
tub. Now, the manicure and pedicure is started in the tub by
a technician, as the soaking has already taken place, due to
the softening effects of the hydrotherapy tub. Thus,
cuticles are removed quickly and easily and sloughing of the
calluses from the feet is also expedited. The client then
enjoys a few more minutes in the tub. Then she dries off and
we massage warm lotion into the body. We use this time to
prescribe return visits and home care. The client then
dresses and is taken to the nail studio to polish.
Inspiration: Patty Elzinga. We can now provide six hours
worth of services in two-and-a-half hours.
Length of service: 2 hours 30 minutes
Price charged: $210
Product cost: $11.80
Products used: eight towels, one sheet, one blanket, one
thermo sheet, one plastic sheet, one loofah, mud or seaweed,
exfoliant, aromatherapy drops, bath gel, cleanser, toner,
moisturizer, gauze, polish remover, polish, moisturizing
lotion
Technician: estheticians, nail technicians
Training: basic esthetics, basic nail tech, basic spa
training
Promotion: We invited radio and TV personalities to
experience this service. Then they came in to film for their
newscast, and talked about this service on their respective
programs at Christmas time. This service is now one of our
biggest gift certificate services.
38
Le Soleil du Midi
Frédéric Fekkai Beauté
de Provence
New York, NY
Owner: Frédéric Fekkai and Company
Description: This service begins with an all-over
exfoliation using our own Body Scrub with Shea Butter,
followed by a smooth, even application of our own
Self-Bronzer with Shea Butter for a safe, bronzed glow on
your body and face.
Inspiration: Frédéric’s native Provence
Length of service: 1 hour
Price charged: $85
Products used: Self-bronzer with Shea Butter, Body Scrub
with Shea Butter, Moisturizing Body Cream with Shea Butter,
towels, sheet and latex gloves
Technician: massage therapist or esthetician
Training: Senior esthetician does all the training. Requires
two hours of training to ensure proper application of
self-bronzer.
39
Detox Hay Treatment
Mario Tricoci Hair Salons and Day Spas
Multiple locations throughout Midwest
Owner: Mario Tricoci
Description: Hay is from the Alpine Region (Salzburg and
Innsbruk), used originally at large farms for steaming flax.
When steamed, the essential herbs in the hay would diffuse
and stimulate circulation, easing rheumatic conditions and
detoxifying the body. Results are enhanced circulation,
elimination of toxins, invigorated feeling and soft, smooth
skin.
Length of service: 1 hour
Price charged: $75
Product cost: $5
Products used: solar blanket, cotton blanket, heating pads,
heat lamps, plastic wrap, two small drape towels, one bath
towel, hot water and garbage bag
Technician: massage therapist or esthetician
Training: one three-hour class to discuss and perform the
treatment
40
Island Retreat
The Brass Rose Spa and Salon
Blairstown, NJ
www.brassrose.com
Owner:
Rosemary Weiner
Description: This service begins with a papaya body scrub,
followed by a massage with our mango lotion. Then we’ll
apply a warm coconut paraffin body mask and wrap you in a
thermal blanket. While you drift off to sleep in your warm
cocoon, you’ll think you’re on a tropical island.
Inspiration: Rosemary Weiner
Length of service: 1 hour
Price charged: $65
Product cost: less than $5
Products used: exfoliating gloves, wet table, mylar, two
hydroculator sheets, client cover sheet, tropical paraffin,
sea salts, papaya scrub, moisturizing lotion
Technician: esthetician or massage therapist
Training: 2 to 3 hours of demonstration
41
Desert Lily
Kathleen’s Salon and Day Spa
Monroe, WA
Owner: Kathleen Sather
Description: Aloe and aromatherapy combined for relaxation
and hydration.
Inspiration: Kathleen Sather
Length of service: 1 hour
Price charged: $50
Product cost: $4
Products used: aloe, jojoba cleanser, aloe jelly, essential
oils, lotion, towels, plastic sheets and blanket
Technician: esthetician
Promotion: During the month of July, the spa hosts a food
drive for the local food bank. When a client brings in six
cans of food, she may try any service for half off the
price. When a client leaves, she receives a sample of one of
the products used on her that day.
42
Zano Orient Express
Zano Salon and Spa
Naperville and Lisle, IL
www.zanos.com
Owner: Ron and Denise Provenzano
Description: Two fabulous treatments in one! Light
exfoliation of the body using citrus oil and Chinese herbs.
Chinese herbs are rich in alpha hydroxy acids and will
greatly improve the texture of the skin. Your body will then
be comfortably wrapped while you enjoy a relaxing classic
facial. Your body emerges glowing from head to toe.
Inspiration: Paula Fierson, spa director at Noëlle Spa for
Beauty and Wellness; Denise Provenzano; and Bioelements
Length of service: 1 hour 30 minutes
Price charged: $125
Product cost: $8.75
Products used: Retexturizer (Chinese herbs), massage oil,
avocado oil, two sheets, thermal blanket, gloves, no-gauze
eye pads and appropriate skin care product
Technician: esthetician
Training: Conservatory of Esthetics
Promotion: The most effective technique is to do
complimentary Chinese Herbology on guests’ hands in waiting
area. "Feel how you soft your hand is. . .now imagine that
all over your body." We also have promoted Chinese Herbs on
the hands during a classic facial.
43
USHA
Spa Blue
Chicago, IL
Owner: Mary K. King and Katrina Lipe
Description: USHA means new beginning. It includes a
cleansing back treatment, a customized Aveda scalp treatment
and a complete hand and foot treatment with a warm paraffin
wrap. This incredible experience is finished with a 1/2-hour
detoxifying facial.
Inspiration: Rachel (head esthetician) and one other
esthetician
Length of service: 2 hours
Price charged: $150
Product cost: $15-18
Products used: two sheets, six towels, spa body products for
back and scalp, paraffin
Technician: esthetician
Training: Many years of basic training as an esthetician,
specialty international spa therapy classes, Ayurvedic
research and training.
Promotion: One of two spas found in Chicago to be the best
"Coast to Coast" in the June 1999 issue of InStyle magazine.
Full poster window displays. Individual card handouts for
all retail bags and all serviced clients.
44
Idaho Pine Salt Glow
The Spa at Coeur D’Alene Resort
Coeur d’Alene, ID
Owner: Duane Hagadone and Jerry Jaeger
Description: Exfoliates and draws impurities from the
skin—leaves skin feeling velvety.
Inspiration: Kerry McKenna, our head massage therapist
Length of service: 1 hour
Price charged: $85
Product cost: $8.50
Products used: towel, polishing extra fine grain salt, sweet
almond oil and pine essential oil, Vita lotion
Technician: massage therapist
Training: licenses in massage therapy, training in
aromatherapy
45
The Razul Signature Room
Avanti Salon & Spa
South Manalapan, NJ
www.avantisalonspa.com
Owner: Victor and Luda Conti
Description: An oasis, the Razul is an exuberant and
relaxing room featuring enchanted stars and imported
European blue and green tiles. Arrive, and be greeted with a
tray of colorful wet earths, to be applied to specific areas
of your body during your experience. While you relax,
aromatic mists of natural herbs are steadily released into
the room, soothing and embracing your skin and gently
melting the wet earths away. This treatment was designed to
moisturize and soothe your body, mind and spirit. This
enchanted and relaxing journey ends with your choice of a
massage or Soft Pack sensation—a satisfying experience with
soothing essential oils, while you are wrapped in a unique
cloth and you lay restfully in a steaming aromatic bed of
natural hay and water. (The Razul room is featured on the
first page of this story.)
Inspiration: memory of Luda’s childhood
Length of service: 2 hours
Price charged: $225 for one client; $375 for two clients;
$575 for three clients; $750 for four clients
Products used: medicinal earths, towels, slippers, sheets,
special wrap cloth, teas and herbs
Technician: esthetician or massage therapist
Training: A rep from Germany came into the facility for
intensive hands-on technical training.
Promotion: We are presently advertising on a billboard on a
nearby highway with the Razul on the board. We are also
offering each employee a complimentary treatment so they can
experience it.
46
Kai Chin So Herbology Wrap and Facial
Complexions Spa for Beauty
and Wellness
Albany, NY
www.complexions.com
Owner:
Denise S. Dubois
Description: Traditional oriental herbs and alpha hydroxy
acids and plant extracts are applied to the body which is
then wrapped in a warm cocoon. While you
relax, enjoy our exclusive nourishing and rebalancing
facial.
Inspiration: Eastern trends inspired Dubois to add it to her
service menu.
Length of service: 1 hour 30 minutes
Price charged: $100
Product cost: $5
Products used: one large blanket, sheet and plastic sheet,
one bath towel, one large bath sheet, Chinese herbs,
hazelnut massage oil
Technician: esthetician
Training: In-house—the service is very easy and requires no
water or shower.
47
Strawberry Smoothing Sensation
Cosmos Hair and Day Spa
Mesa, AZ
Owner: Cosmo and SandraLee Barbetta
Description: An invigorating blend of mineral salts, fruit
enzymes and strawberry essence are smoothed over the body to
soften the skin and re-kindle the spirit. After the service
you are given a small plate of seasonal berries and a
strawberry smoothie and invited to relax outside in the open
air atrium.
Length of service: 1 hour 15 minutes
Price charged: $90
Product cost: less than $10
Products used: spa wet bed, towels, mineral salts, fruit
enzymes, strawberry essence,
smoothie drink, plate of berries
Technician: wellness skin care therapist
Training: classes in spa body care
Promotion: We added information about the service to our
"messages on hold" system. The front desk staff hands out
fragrance papers with scented essences with information
regarding the new services printed on the flip side. The
papers serve as sachets to remind clients and make their
purses or cars smell good.
48
Salt Glow
Marc Elliot Salon and Day Spa
New Hope, PA
Owner: Marc Elliot
Description: An exhilarating and stimulating exfoliation
treatment which revitalizes tired skin to awaken fresh, new
radiance. The client is rubbed with a rich salt treatment
followed by a warm aromatherapy shower. The treatment is
then followed by a full body massage.
Length of service: 1 hour 30 minutes
Price charged: $75
Product cost: less than $7
Products used: salts, towels, massage cream, aromatherapy
oils, bath sheets
Technician: massage therapist or esthetician
49
Buff and Bronze
Heaven + Earth Salon and Spa
Pottsville, PA
Owner: Scott and Kim Greis
Description: A light exfoliation followed by an application
of Aveda’s Sun Source to give a natural glow. Done once a
week, this treatment will maintain and enrich a tan.
Inspiration: The service was developed for women on the go
who want to stay out of the sun.
Length of service: 30 minutes
Price charged: $40
Product cost: $2.92
Products used: sheet, towel, exfoliating gloves, Aveda Sun
Source
Technician: esthetician
Training: updated education at the Aveda Institute in New
York
Promotion: We run a series of Buff and Bronze services.
Client pays for five up front and receives the sixth one
free.
50
Norwich Native Flower Wrap
Norwich Inn and Spa
Norwich, CT
www.norwichinnandspa.com
Owner: Mashantucket Pequot Tribal Nations Corp.
Description: Exclusively at Norwich. Plants, flowers and
herbs indigenous to this region are used in combination with
a soothing aloe gel and applied to the body to provide a
mild aroma and calming result.
Inspiration: Therapeutic staff in conjunction with
dermatologists
Length of service: 50 minutes
Price charged: $85 on weekdays and $105 on weekends
Products used: aloe gel, moisturizer, exfoliator, heated
blanket
Technician: body therapist
Training: 40 hours of training, familiarity with body work
and state license
51
The Vital Energy Body Treatment
The Marsh Spa
Minnetonka, MN
Jlyman@themarsh.com
Owner: Ruth
Stricker
Description: Face and body treatment that rebalances the
body’s energy level using special massage techniques and
includes products that are put on the body and face.
Length of service: 50 minutes
Price charged: $70 for members; $85 for non-members
Product cost: $4
Products used: aromatherapy mask, creams, towels, sheets
Technician: esthetician or massage
therapist
52
Full Body Massage
Ladies and Gentlemen Salon and Day Spa
Mentor, OH
Owner: Edward and Nancy Brown
Description: Choose between a 60- or 90-minute full body
massage.
Inspiration: Our clientele, because massage is a big part of
the spa experience.
Length of service: 60 or 90 minutes
Price charged: $1/minute
Product cost: $6
Products used: massage oil, towels
Technician: licensed massage therapist
53
Couple Massage Lesson
The Spa at Margo Blue
Charlotte, NC
Owner: Margo C. Blue
Description: Enjoy the perfect back, shoulder or foot
massage with your significant other. Our massage therapist
will demonstrate, then teach each of you to massage one
another. Learn three important massage techniques to
duplicate this wonderful service on your partner at home.
Complimentary aroma is yours to keep.
Inspiration: This was offered for Valentine’s Day and had an
overwhelming response! We wanted to do a non-intimidating
introduction to massage.
Length of service: 45 minutes
Price charged: $50
Products used: privacy towel, sheet, bed warmer, aromatic
essential oil or cream, linens
Technician: massage therapist
Training: demonstration and time diagram of the service
Promotion: We highlight this service on all holidays,
especially Valentine’s Day. We change a little for pregnancy
and do a service called Couples "Mother to Be" Massage,
which can be done at home or in the delivery room.
54
Rock Therapy
Tom Schmidt’s Urban Retreat
Minneapolis, MN
urbanretreat@msn.com
Owner: Tom
Schmidt
Description: Includes a unique deep penetrating one-hour
massage with the use of heated stones. Stones are placed
under and on top of the body, the body is then massaged with
56 stones. This service loosens contracted muscles,
increases circulation, decreases tension and is very
comforting.
Inspiration: was not previously available in Minnesota
Length of service: 1 hour 45 minutes
Price charged: $125
Product cost: $1
Products used: massage table, roaster, oils, stones, sheets
Technician: massage therapist
Training: weekend course to get certified
Promotion: "Get stoned at the Urban
Retreat" in-house marketing promotion. Also huge window
signage—5-foot by 10-foot pictures of treatment being
performed.
55
Ihloff Aromatherapy Massage
The Marilyn Ihloff Salon and Day Spa
Tulsa, OK
www.ihloffspa.com
sara_spadirector@ihloffspa.com
Owner:
Marilyn Ihloff
Description: "To keep the body in good health is a duty . .
. Otherwise we shall not be able to keep our mind strong and
clear." (Buddha) Our style of massage is a hands-on
manipulation of muscles, connective tissue and joints,
oriented toward muscle relaxation and stress relief. A
personal blend of essential oils are used for the added
relaxation benefit of aromatherapy.
Inspiration: Public demand for anti-stress spa treatments in
our region and our belief in the well-being they produce is
what inspired us to offer these types of spa treatments.
Length of service: 1 hour 30 minutes
Price charged: $60
Product cost: approximately $5
Products used: set of sheets, three towels, thermal blanket,
heating pads, slippers, robe, Aveda massage oil, key
elements, candles, hand and foot lotion, energizing
composition, calming composition
Technician: licensed massage therapist
Promotion: Postcards have proven to be an excellent
marketing approach. We send these postcards out for every
holiday and during season changes. Our newest method of
marketing our spa services has been our Web site. We are now
able to sell gift certificates for all of our spa services
and packages online.
56
Body Renewer
Giuliano Day Spa
Boston, MA
Owner: Joyce Hampers
Description: A unique hour-and-a-half treatment starting
with a dry brush exfoliation, then a series of essential
oils, plant extracts, algae and clay applied to the body to
increase circulation, remineralize and rehydrate the skin.
Lymphatic drainage eliminates toxins and acupressure points
are stimulated for balance and relaxation. You are then
wrapped under the heat lamps for 20 minutes. This is
followed by a Swiss shower and a body lotion is applied.
Inspiration: Phytobiodermie skin care line
Length of service: 1 hour 30 minutes
Price charged: $95
Product cost: $15
Products used: two small towels, two sheets, one mylar
blanket, essential oils, plant extracts, clay, algae, body
lotion
Technicians: estheticians and massage
therapist
57
Golf Widow’s Revenge Pamper Package
Faces DaySpa & Boutique
Hilton Head Island, SC
www.hhfaces.com
Owner: Patricia Owen
Description: This very popular package is designed to be
purely indulgent and includes our most requested services:
Moisture Miracle Facial, added on to our basic facial
treatment is the galvanic penetration of a
muccopolysaccaride ampoule; Aroma Beauty Bath, a 20-minute
whirlpool soak in soothing aromatherapy oils; Body Buff, an
all-over body exfoliation using a loofah scrub that is
removed with warm, moist towels; Therapeutic Massage, a
one-hour massage with aromatherapy oils; Spa Manicure and
Spa Pedicure.
Inspiration: Hilton Head is a premier golf resort. This
package appeals to women whose husbands spend about the same
amount of time and money on a golf game. Often it is the
husband who recommends spa services as a "peace offering."
Length of service: 4 hours 30 minutes
Price charged: $250
Product cost: $17.50
Technicians: esthetician, massage therapist and nail
technician
Promotion: This package is listed on our menu that is
distributed (approximately 150 weekly) through the Chamber
of Commerce Welcome Center and to timeshare resorts and
hotels.
58
Body Polish Treatment with Relaxation Massage
Oxfords Hair Design & Body Rejuvenation
Winnipeg, Manitoba, Canada
mbraun@mts.net
Owner: Joel
Green and Mark Braun
Description: A gentle yet stimulating treatment that leaves
the skin glowing and fresh. The skin, the largest organ in
our body,
protects us and reflects our inner health. Partner your
treatment with 30 minutes of relaxation massage to finish.
Inspiration: Our motivation to include this service comes
from the drastic temperatures one experiences in Western
Canada, creating sluggish, dry skin.
Length of service: 1 hour for the body polish, 30 minutes
for the massage
Price charged: $90
Product cost: $15
Products used: massage table, fitted sheet, cotton blanket,
cotton sheet, bath towel, 12 hand towels, exfoliation
gloves, mixing bowl, crock pot, hot towel cabby, Aveda Aqua
Therapy, hydrating formula, massage formula, liquid
exfoliant
Technician: massage therapist/esthetician
Training: spa body training through
Aveda distributor, video education, practical experience
59
Faux Tan
Pucci Salon & Day Spa
Scottsdale, AZ
www.puccisalon.com
puccisalon@aol.com
Owner:
Debora Gallo Capaldi
Description: Salt glow followed by an application of
self-tanner. The client gets to take the product home for
continuous use.
Inspiration: Being an advocate of good skin care and
removing the tanning booth, we needed a new way to book
tans.
Length of service: 45 minutes
Price charged: $60
Product cost: $23
Products used: towels, sheets, loofah, sea salt, lemongrass
essential oil, Decleor self-tanning cream
Technician: licensed massage therapist
Training: knowledge about body scrub (exfoliation) and the
proper application of the Decleor self-tanner
60
Herbal Cleansing Wrap and Aloe Detox Wrap
Caracalla
Little Rock, AR
www.caracalla.com
ella@caracalla.com
Owner: Ella
Hunt
Description: Caracalla’s own blend Herbal Cleansing Wrap
(calming): Steamed, un-bleached linen is used to cover the
body with a warm combination of detoxifying herbs that
cleanse the pores of the skin. Caracalla’s own blend Aloe
Detox Body Wrap (refreshing): This wrap removes toxins and
gives the appearance of tighter, smoother skin.
Inspiration: Aromatherapy and herbology are personal
interests of the owner and several staff members. Custom
blending the wraps also encourages creativity and a sense of
ownership within the staff.
Length of service: 45 to 60 minutes
Price charged: $50-75
Product cost: $3-12
Products used: aloe vera gel, organic
essential oils and herbs, muslin veil, steamer, gloves,
rubber and muslin sheets, untreated natural blankets and
heat lamp
Technician: massage therapist
Promotion: Gift packages. Also, if an established client
enjoys our steam tent, then we suggest that they get a
herbal body wrap tailored for their needs, for more intense
results.
61
Spa Fix Duo
The Heartland Spa
Gilman, IL
www.heartlandspa.com
Owner: Mary
Quinn
Description: Two pampering treatments in one! We have
combined our herbal body treatment with a mini-facial to
provide you with two fantastic spa treatments in half the
time. The mini-facial includes an
exfoliation with steam, a facial massage and a masque.
Inspiration: Salon manager researches body treatments; guest
requests.
Length of service: 1 hour
Price charged: $95
Product cost: $3.80
Products used: retexturizer, massage oil, body lotion,
herbal vitamin mist, plastic for wrap, cleanser, toner,
exfoliant,
massage cream, masque, facial sponges, eye cream,
moisturizer
Technician: cosmetologist, esthetician, nail technician
62
Shoulder Massage
Pzazz Salon and Day Spa
Silverdale, WA
Owner: Lisa Hays
Description: During downtime in coloring or perming, massage
therapist massages shoulders, arms and hands for added
relaxation.
Inspiration: Did it for a few clients and then decided to
add it as a service during downtime.
Length of service: 10-15 minutes
Price charged: complimentary
Product cost: none
Products used: none
Technician: massage therapist
Promotion: Performing this complimentary service leads to
increased massage sales.
63
Body Glow
Cliff Spa at Snowbird
Snowbird, UT
www.snowbird.com
Director:
Paul Wright
Description: Epitome of relaxation. Helps relax the mind and
body. After a gentle exfoliation, stir your senses with an
aromatic essential oils gel that is applied to the entire
body. Then, relax while wrapped in a warm cocoon that allows
penetration of the essential oils. A refreshing shower is
followed by a massage also using relaxing essential oils
especially suited for your skin’s needs. Leave with
hydrated, satiny smooth skin.
Inspiration: The high altitude can cause dehydration, so we
wanted to add a hydrating treatment.
Length of service: 90 minutes
Price charged: $140
Product cost: $16
Products used: oils, blankets, plastic sheeting, sheets,
towels, scrub, moisturizers, essential oils, satiny spray
and exfoliators
Technician: massage therapist
Training: license; trained in product line; training with
managers and supervisors
64
Evening in Paradise
Danielle Spa for Beauty and Wellness
Bonita Springs, FL
Owner: Stephanie Jinx Komp
Description: The "Evening in Paradise" for two package
includes a relaxation massage, Danielle facial and
candlelight dinner. The perfect romantic escape for
anniversaries, honeymoons, Valentine’s Day and birthdays.
Inspiration: Focus group discussion. Studies found that
there were no services for couples to enjoy together.
Length of service: 3 hours
Price charged: $550
Products used: towels, sheets, Babor skin care products,
oils custom blended to spa’s specifications
Technician: massage therapist, esthetician, spa attendant
Training: licenses in esthetics and massage; spa attendants
are trained in dinner service protocol
Promotion: Included in "Wonderful
Weddings" package for bridal shows and advertising; also
benefit auctions and trade shows.
65
The Rainforest Hydra
Marine Mud Mask
Las Rocas Resort and Spa
Rosarito Beach, Baja, Mexico
Description: The Rainforest Hydra Marine Mud Mask for
the body. Moisturizing and remineralizing treatment created
to alleviate aches and pains and helps you achieve extreme
relaxation.
Inspiration: Aida Thibiant International, Inc. in Beverly
Hills
Length of service: 1 hour
Price charged: $55
Product cost: $18
Products used: aroma massage oil, Rainforest Mud, micron
foil, hydration body cream, aloe cucumber gel, towels, wool
blanket and loofah exfoliation mit
Technician: spa therapist
Training: instructors from Aida Thibiant
66
The Mirage Moment
The Mirage Spa
Las Vegas, NV
Owner: Steve Wynn
Description: Created especially for the
Mirage, a soothing body pampering experience based on the
use of fruit and vegetable extracts. Followed by a one-hour
tranquility aromatherapy massage. Completed by a 20-minute
hydrotherapy bath. Soak away your stress in a Mirage
tranquility bath, with cold cucumber eye pads, while sipping
a refreshing Mirage mineral sparkler.
Inspiration: Cyndi Gneco, Spa Director
Length of service: 2 hours 30 minutes
Price charged: $180
Salon cost of performing service: $8.50
Products used: fruity peel, bilberry body mask, tranquility
massage oils, tranquility bath oils
Technician: massage therapist
Training: Comfort Zone product educator Elizabeth Thomas
trained massage staff prior to service.
67
Botanical Journey
Spa Bellagio
Las Vegas, NV
Owner: Bellagio Hotel and Casino
Description: Escape from the world on a journey through the
botanical gardens of the spa.
Inspiration: Spa is located off the Conservatory of the
Bellagio hotel—this journey is an extension of the
Conservatory.
Length of service: 2 hours
Price charged: $170
Product cost: $20
Products used: Kerstin Florian
Aromatherapy Mineral Bath, Pevonia herbs and essential
aromatherapy oils
Technician: body therapists and massagetherapist
Training: one hour per service by product representative
Promotion: The Botanical Journey is part of the spa package
program we use to increase sales in services that are
typically not big sellers á la carte. Guests love the idea
of selecting services that complement each other well.
68
Rizzieri Sampler
Rizzieri Salon and Spa
Marlton, NJ
www.rizzieri.com
Owner: Frank
Rizzieri
Description: Spa Facial includes cleanse, exfoliation,
abbreviated version of Rizzieri Aroma Massage used to work
on specific tension-prone areas and hydrokinetic shower
exclusively designed for the Spa at Rizzieri. Pulsating and
Misting Heads relieve stress throughout the body. Warm and
cool water releases tense muscles.
Inspiration: We wanted to incorporate all the goodies into
one service program.
Length of service: 1 hour 30 minutes
Price charged: $165
Products used: Special blend of essential oils is
incorporated into three treatments; sheets and towels are
used in massage, facial and shower.
Technicians: combination of massage therapists and
estheticians
Training: spa therapy specifically for the hydrokinetic
shower, esthetics and massage therapy
Promotion: We promote this service in a gift certificate for
that special occasion—bridal gift, Mother’s Day, birthday.
Clients still get treated to numerous services yet it only
takes about two hours out of their day.
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Dulse Scrub
Mario’s International Spas & Hotels
Aurora, OH
Owner: Mario and Joanne Liuzzo
Description: A unique specialty treatment of the spa. A
seaweed powder is mixed with pure massage oil, applied to
the body for sloughing and nourishing, followed by a loofah
scrub, a Vichy shower and body moisturizing. The ultimate
full exfoliating treatment for sensitive skin types.
(Includes personal loofah mitt to take home.)
Inspiration: Joanne Liuzzo
Length of service: 1 hour
Price charged: $70
Product cost: $15 (with take-home loofah)
Products used: pulverized dulse
Technician: licensed massage therapists
Training: three hours of advanced training for licensed
massage therapists
Promotion: Spa Sea & Tea, a full day spa program, using all
products from the sea, including dulse and marine algae.
70 The DePasquale Experience
DePasquale, The Spa
Morris Plains, NJ
www.depasqualethespa.com
Owner: Carmen DePasquale
Description: Enter a suite of embracing rooms featuring
natural sandstone floors and recycled blue glass. Slide into
our authentic Japanese steeping tub and soak your weary soul
in a choice of soothing mineral oils, rejuvenating herbal
teas or salts from the fabled Dead Sea. After, rinse under
the warm beads of an Italian rain shower and prepare to melt
at the hands of a master massage therapist. Designed for one
or two.
Inspiration: Carmen DePasquale
Length of service: 1 hour 30 minutes
Price charged: $175 for one; $295 for two
Product cost: $10.55 (only bath products and massage oils)
Products used: 12 large towels, four small towels, two
sheets, massage oil, seaweed salt crystals, candles, fruit
and sandwich platter, juice and water
Technician: massage therapists
71
The JR Aqua Elixir
John Robert’s Hair Studio & Spa
Mayfield Heights, OH
www.johnrobertsspa.com
Owner: John and Stacy DiJulius
Description: This detoxifying hydrotherapy treatment begins
with an exfoliating massage. Following, the multiple heads
of the Vichy shower are aligned to your body’s chakra points
allowing streams of water to rain down onto you creating a
sense of suspension and weightlessness. Your treatment is
completed with a massaging application of a customized
moisturizer created especially for the client.
Inspiration: our spa team
Length of service: 45 minutes
Price charged: $75
Product cost: $12
Products used: two sheets, four towels,
Aveda Aqua Therapy, exfoliant, hydrating base, custom aroma,
Aveda Composition
Technician: estheticians, massotherapists
Training: spa team attended Frederic’s Spa Body class
Promotion: We added a spa manicure to our menu which uses
the same products as the JR Aqua Elixir. The guests love the
way it makes their hands feel and can’t wait to have it done
to the rest of their body.
72
Rejuvenation Tub or Vichy Experience
Toppers Spa Salons
Wayne, PA; Philadelphia, PA;
and Voorhees, NJ
www.toppersspa.com
lisastarr@toppersspa.com
Owner:
Richard Keaveney
Description: Choose whether you prefer the tub or the Vichy,
and we do the rest. We customize the service based on your
responses to a personal questionnaire. You will feel
completely relaxed and rejuvenated afterwards.
Inspiration: Robin Zill from Touch America and Lisa M. Starr
from Toppers
Length of service: 1 hour 30 minutes
Price charged: tub experience, $120; Vichy experience, $98
Product cost: $8-15
Products used: depending on results of client questionnaire:
aromatherapy mist, herbal tea, body lotion, scrub, mud,
seaweed, salts, essentials oils, four towels, thermal
blanket, plastic wrap
Technician: massage therapist
Training: product training from Touch America and lots of
practice on co-workers
Promotion: We inserted an entire service menu as a tip-in in
our regional magazine and are mailing an additional 50,000
menus with a cover letter.
73
Alli Honey Steam Wrap
International Salon and Spa
Sparta, NJ
Owner: Diana Palumbo
Description: An exfoliation treatment followed by a
hydrokinetic shower. Unique honey formula customized with
essential oils is applied over the entire body. Followed by
a warm sheet wrap and relaxing aromatherapy steam, to help
formula penetrate.
Inspiration: A treatment at a spa in Hawaii
Length of service: 1 hour
Price charged: $85
Product cost: $5-7
Products used: honey, essential oils, body polish, sheets,
towels and oil
Technician: spa technician
74
Deluxe Body Beautiful
The Fountain
Ramsey, NJ
www.the-fountain.com
Owner: Rita
Knutsen
Description: Begin with a seaweed body wrap. Essential oils
are then applied which promote lymphatic drainage. This
cleansing and detoxifying treatment aids in cellulite
reduction and is an ideal preparation for the additional
benefits provided by the hydromassage treatment in our
European hydrotherapy tub. The massage therapist will then
massage your body with creams and lotions to smooth and tone
your skin.
Inspiration: Rita Knutsen
Length of service: 2 hours
Price charged: $195
Products used: detoxifying body mask (seaweed), body balm,
firming cream, detox oil, drainage oil, thermoplastic film,
bath towel, lymphaderm lotion, hand towel, bath mat, two
sheets
Technician: massage therapist
Training: hydrotherapy training, detoxifying body mask
treatment training
75
The Essential Body Therapy
Essentials Salon and Day Spa
Doylestown, PA
Owner: Elliott Levitan and Jacquelyn McKay
Description: This aromatic treatment features custom-blended
sea salts and essential oils gently worked into the skin to
soften and invigorate. A hydro rinse under our Vichy shower
deeply warms the body and our therapeutic back massage
finishes the intense treatment.
Inspiration: Our spa director developed this treatment after
visiting destination spas.
Length of service: 2 hours
Price charged: $120
Product cost: $12
Products used: sea salts, essential oils, loofah mitts,
thermoplastic, towels, massage oil, facial tonic
Technician: massage therapist or spa technician
Training: Each technician has a background in massage. We
train our staff to work in the Vichy shower room and train
them in product knowledge.
76
Rain Dance
Aruj Salon and Spa
Coconut Grove, FL
arujslnspa@aol.com
Owner:
Tamara and Daniel Aruj
Description: Wash the tension from your body with this
extraordinary treatment combining exfoliation, massage and
hydrotherapy. First, the skin of the body is refined with a
gentle plant- and flower-based exfoliant. Next,
hydro-massage is directed on the body, head-to-toe, with
special attention to areas of tension. This is followed by a
soothing session beneath concentrated multi-head shower
sprays, utilizing varied temperature and rhythm, to bring
you complete bliss. Finally, a light application of a
customized composition of pure flower and plant essences is
applied, leaving your skin soft, supple and smooth, while
feeling revitalized.
Inspiration: Tamara Aruj. "I wanted to give it a name that
was unique. It is in honor of my mother who died last year
and was fascinated by Native American culture."
Length of service: 1 hour
Price charged: $95
Products used: Vichy shower, wet table, bath sheets, towels,
disposable pants (optional), body polish, customized
composition
Technician: massage therapist or esthetician
Training: hands on/experiential field trips to other spas
Promotion: Spa tours—the biggest sales tool is to see the
room.
77
Hydro-Glow
Joseph & Friends Salon and Spa
Roswell, GA
www.josephandfriends.com
Owner: Joseph Golshani
Description: Combining hydrotherapy treatment and salt glow
body polish. We finish with self-tanning emulsion.
Inspiration: M. Matheu Khodayari, general manager. He
created it while developing seasonal promos—"Kick the Winter
Blues."
Length of service: 1 hour
Price charged: $95
Product cost: $15
Products used: essential oils, hydrotherapy tub, sea salts,
towels, body glows, self-tanning lotion
Technician: esthetician or massage therapist
Training: Technicians must meet competency requirements.
They must be able to operate the hydro tub and be proficient
at performing body exfoliation.
Promotion: We offer a "spiff" or instant payoff of $5 per
referral to any team member who sold the service within a
two-week period. We utilized our on-hold system to "drive
the message home."
78
Signature Water Therapy Treatment
Noëlle Spa for Beauty and Wellness
Stamford, CT
iischia@aol.com
Owner: Peter
de Caprio
Description: Water heals, which is why it is the primary
element in each phase of this unique treatment. We start
with dry brushing. The Noëlle bath salts are applied with a
light effleurage to exfoliate and promote circulation. You
will rinse off in a Swiss shower then awaken your seven
chakras (your body’s energy zones) in a Vichy shower. Next
enjoy a deep muscle massage with our Scotch hose. Your body
is dried then sprayed with Noëlle Sea Spray.
Inspiration: Noel and Peter traveled to Italy to Saternia
spa where they went into a pond fed by natural spring water
and mud used for other treatments. Noel perfected the
treatment.
Length of service: 1 hour 15 minutes
Price charged: $110
Products used: water, dry brush, bath salts, Sea Spray,
towels, sheets, bathing suit
Technician: esthetician or healing therapist
Training: All-day training by an expert in this treatment.
Each therapist is taught this procedure "The Noëlle Way" and
must perform it on models.
79
Couples’ Delight
Tamara Institut de Beauté
Farmington Hills, MI
www.spatamara.com
Owner: Tamara
Friedman
Description: Jacuzzi for two, cheese, crackers and
champagne, followed by a therapeutic body massage.
Inspiration: One night Tamara and her
husband were working late at the spa and feeling stressed
out. Eugene, Tamara’s husband, bought some cheese, crackers
and champagne and suggested that they take a break in the
Jacuzzi themselves. After the Jacuzzi Eugene said, "wouldn’t
it be nice to have a massage right now?" That night sparked
the idea for the service.
Length of service: 1 hour 30 minutes
Price charged: $165
Product cost: $55
Products used: two towels, four sheets, two robes, two terry
cloth wraps, candles, massage oils, essential oils for tub,
bath salts, champagne, cheese, crackers, fruit
Technician: two massage therapists
Training: Our certified massage therapists attended training
programs prior to employment.
80
Spa Body Renewal
Gene Juarez Salons and Spa
Seven locations in Washington State
www.genejuarez.com
Owner: Gene
Juarez and Michael Coe
Description: Feel an immense sense of comfort as we restore
your body to a more youthful appearance by relieving tension
and improving the skin’s texture and suppleness. First,
you’ll unwind with a relaxing herbal steam shower. Then your
body and skin receive the utmost attention with an
exfoliating Spa Glo and Organic Mud Masque. As an added
indulgence, your hair and scalp will be revitalized with a
fragrant mixture of exotic oils, herbs and natural
emollients vigorously massaged into the scalp during your
body treatments. Your skin and hair are rinsed under the
energizing Vichy shower. You’ll emerge feeling cleansed,
refreshed and rejuvenated with the closest thing to new
skin.
Inspiration: Spa director
Length of service: booking time—1 hour 45 minutes; service
time—1 hour 20 minutes
Price charged: $155
Product cost: $7.97
Products used: dead sea mud, white algae, salt blend, facial
cleansers, facial mask, facial moisturizer, marine extract,
marine lotion, body moisturizer, scalp revitalizing blend,
shampoo and conditioner
Technician: massage therapist
81
Buttermilk and Honey Moisture Shower
Rêvé Salon and Spa
Owner: Carmen Gauer-Wigmans
Description: Pure buttermilk, fresh ground oats and honey.
While you drift away under a gentle rain of our Vichy
shower, your skin will be renewed with the natural benefits
of buttermilk and honey. Your experience is completed with
our exclusive tranquility body emulsion.
Length of service: 1 hour 15 minutes
Price charged: $85
Product cost: $5
Products used: buttermilk, oats, honey, oil, towels, sheets,
Vichy shower
Technician: massage therapist or esthetician
Training: state licensing and training on Vichy shower
82
Biarritz Sea Glo
Pierre & Carlo European
Spa Salon
Philadelphia, PA
Pcspasalon2@bigplanet.com
Owner:
Richel D’Ambra and
Joseph Cutrufello
Description: Full body shampoo and exfoliation of dead skin
cells. A mixture of sea salts, relaxation essential oils and
hydrating cream is massaged all over the body. The treatment
is designed to increase circulation, break down cellulite,
cleanse and renew. Includes: Vichy shower and scalp
treatment.
Inspiration: Richel, who wanted to offer the ultimate in
pampering services.
Length of service: 1 hour
Price charged: $80
Product cost: $6
Products used: body shampoo, body scrub, sea salts,
exfoliation mitts, body hydrator, cleansing milk, facial
scrub, shampoo, conditioner, essential oils, four bath
sheets, two hand towels
Technician: massage therapist and esthetician
Training: All staff goes through theory and hands-on
training before performing this service.
Promotion: In the past, we’ve offered a 20 percent discount
on the service for clients purchasing facials or massage.
Because this is such a great summer treatment we offer a
complimentary self-tanner application with a Sea Glo when
the client purchases our self-tanner. This builds the Sea
Glo as well as a retail sale and the client receives a
complimentary service.
83
Osmosis Enzyme Bath
Osmosis Enzyme Bath & Massage
Freestone, CA
www.osmosis.com
mstusser@osmosis.com
Owner:
Michael Stusser
Description: The Osmosis Enzyme Bath is a rejuvenating heat
treatment. Guests are immersed in a moist, light and
fragrant mixture of cedar fibers, rice bran and over 600
active enzymes. Mingled together in a roomy redwood tub, the
unusual combination of ingredients ferments naturally,
generating cedar-scented steam that creates a gentle
penetrating heat. Profoundly relaxing and soothing.
Inspiration: Michael Stusser discovered this treatment in
Japan in 1983. Developed over 40 years ago in Japan in the
course of research into healing the body with enzymes, the
bath is now used there for relaxation clinically to boost
metabolism, promote detoxification and to reduce
inflammation. Before the bath, guests sip a special enzyme
tea to begin the process internally.
Length of service: 1 hour 30 minutes
Price charged: $65
Products used: Japanese enzyme drink, osmosis enzyme bath
mix
Technician: bath attendant
Training: Osmosis two-week attendant training program
84
The Ultimate
Hickox Salon and Spa
Portland, OR
Owner: John Hickox
Description: Aromatherapy massage, salt scrub, Vichy shower,
Scotch water therapy and full body massage.
Inspiration: John Hickox in combination with massage
therapists
Length of service: 2 hours
Price charged: $150
Products used: aromatherapy oils,
massage cream, towels, sheets, salt scrub
Product cost: $5-$10
Technician: massage therapist
85Sea
Salt Body Polish with Vichy Shower
Etienne’s Hair Studio and Day Spa
Houston, TX
www.etiennes.com
etiennes@pdq.net
Owner:
Stephen LeJeune
Description: This exfoliating treatment uses mineral-rich
sea salts to smooth, stimulate and remineralize your skin
while providing essential magnesium to combat stress.
Imagine five jets of skin-stimulating warm or alternating
cool and warm water from the Vichy shower, all trained on
you in a relaxing, peaceful environment. This long,
luxurious and invigorating treatment literally melts away
tension.
Inspiration: Experienced something on the same level at The
Camelback Spa in Scottsdale, and Spa & Salon Systems
recommended the Vichy shower.
Length of service: 1 hour 30 minutes
Price charged: $75
Product cost: $18.25
Products used: sea salts, essential oils, body brush,
privacy towels, towels to dry off, sea elements to spray on
after service
Technician: massage therapist or esthetician
Training: 3-day advanced body course on wraps, cellulite
treatments and body polish
Promotion: We promote this service in the spring and summer
along with a self-tanning application. We do a package deal
where they receive the body polish with Vichy and then the
self-tanner is applied for $100 and they get to take the
self-tanner home to maintain.
86
French Hydrotherapy with Cold Sheet Wrap
Adam Broderick Salon & Spa
Ridgefield, CT
www.adambroderick
Owner: Adam
Broderick
Description: Service starts in a 7-foot tub with 47 water
jets and 28 air jets with a manual wand. The hydrotherapy is
used for relaxing muscles, as an anti-stress treatment and
for deep tissue work. It also remineralizes, detoxifies and
rehydrates the body, while stimulating and cleaning out the
lymphatic system. This treatment is also used to help people
lose weight, water weight and cellulite. The cold sheet wrap
adds to the hydrotherapy by stimulating the 300 cold
receptors in the body and enhancing the immune system.
Length of service: hydrotherapy is one hour and cold sheet
is 30 minutes
Price charged: hydrotherapy: $70;
cold sheet: $40
Product cost: $4.50
Products used: dead sea salts, seaweed, detoxifying and
soothing blend essential oils, water, large hot towel, two
small towels, one mat, candles for ambiance
Technician: massage/hydromassagetherapist
Training: massage lymphatics (MLD), product benefits
knowledge, technical mechanics of tub, and strong knowledge
of disease process and the residual effects of medications
87
Spa Pure
Beautique Day Spa and Salon
Houston, TX
Owner: Ginny Burge
Description: Ultimate relaxation and
anti-stress treatment.
Inspiration: Decleor skin care line
Length of service: 1 hour 15 minutes
Price charged: $75
Product cost: $15-20
Products used: steamer, towels, overhead heat lamps, Vichy
shower, sheets, sponges, massage cream
Technician: massage therapist
Training: license; in-house trainer for
Decleor products, customer care training; continuing
education
88
Hydrotherapy Tub
The Salon & Spa
Valrico, FL
Owner: Kathy Hegenauer
Description: Used for arthritic pain, sports injuries, lymph
drainage, underwater massage and relaxation.
Inspiration: Kathy was the first owner in the area to
introduce this spa service.
Length of service: 30 minutes
Price charged: $30
Product cost: $5
Products used: aromatherapy oils, botanicals, chemicals,
towels, herbs, robes, slippers, candles
Technician: massage therapist, esthetician
Training: license, certification by state, additional
training
Promotion: Advertising in local papers and local movie
theaters, description on the spa’s message system; inclusive
packages.
89
Euphoria
Canyon Ranch in the Berkshires
Lenox, MA
www.canyonranch.com
Owner: Mel and Enid Zuckerman
Description: For unwinding and feeling exuberant. Euphoria
begins with an invigorating Swiss shower. Next you are led
to a candlelit room where soft music is playing and you are
draped in warm blankets as towels dipped in sage oil envelop
your face. An aromatherapy scalp massage, using fragrant
rose geranium oil, is followed by a warm botanical body
mask. After the mask is gently buffed, you’re immersed in a
hydrotub scented with grapefruit oil. Your service continues
with a light, relaxing massage.
Inspiration: the massage department created the service
Length of service: 2 hours
Price charged: $190
Products used: essential oils, body scrub, bindi oil,
sheets, towels, heating pad
Technician: massage therapist
90
Epilight System of Longtime Hair Removal
Michael Christopher Designs
Wilmington, DE
Owner: Christine Seefried
Description: This patented technology of intense light
energy effectively eliminates undesired hair of all color
from all parts of the body on various skin types.
Length of service: varies, 45 minutes to 2 hours
Price charged: $150-4,000
Products used: Epilight, ultrasonic gel, cooling system,
spatula, paper towels
Technician: Epilight technician
Training: two days hands on training with representative
from ESC, plus any other seminars available
91
Power Peel
Diva Studio
Las Vegas, NV
www.divastudio.com
brooks@divastudio.com
Owner:
Steven and Lisa Brooks
Description: This non-surgical skin resurfacing service is
the number one alternative to laser or chemical peels. A
non-invasive treatment removes fine lines, reduces acne
scarring and pigmentation while promoting new cell growth
and production of collagen.
Inspiration: Renee Echt, 22 years experience as a
paramedical esthetician
Length of service: 30 minutes every four to eight weeks for
maximum results.
Price charged: $175 per treatment; $900 for a series of six
Product cost: $50
Products used: Rx Results, prep with 30 percent glycolic
acid, three passes with power peel, retinol serum with high
frequency
Technician: Renee Echt
Training: an extensive training and certification course
must be completed to conduct procedure
Promotion: Buy one Power Peel treatment, get the second one
free. This introduces the service to the client, while the
second treatment enables them to see results because it is a
progressive treatment.
92
Abhyanga Massage
The Spa at Marriott’s Desert Springs
Palm Desert, CA
Owner: Marriott
Description: This is a heated herbal infused oil massage
that powerfully balances and stimulates the body’s energy
channels and opens the mind to the experience of inner
awakening. The service is traditionally performed by one or
two therapists working in graceful union to purify, nourish,
and tone the body on a deep cellular level.
Inspiration: Developed by The Spa in conjunction with
Clinton Horton, a key educator at the Chopra Center for
Well-Being
Length of service: 1 hour
Price charged: $110 for one therapist; $220 for two
Products used: Bindi massage oil
Technician: massage therapist
Training: license, massage therapy training in addition to
training in the Abhyanga technique.
93
Thai Massage
The Spa at Peachtree Center
Atlanta, GA
Manager: Cassandra Sessa
Description: None on menu. Described by Sessa as a series of
stretches that help stimulate flexibility.
Inspiration: therapist trained in Thai massage
Length of service: 1 hour
Price charged: $62 for non-members, $52.70 for members
Products used: mats
Technician: massage therapist
Training: Thai massage
94
Laser Hair Removal and Electrolysis
Teddie Kossof’s Salon and Spa
Northfield, IL
www.teddiekossof.com
Owner:
Teddie Kossof
Description: New lasers are proving to be the safest,
fastest and least painful way to remove unwanted hair. Five
years ago, the use of an Alexandrite crystal in medical
lasers made it possible for laser energy to "select" only
hair follicles while sparing surrounding skin from damage.
Since hair normally alternates between growth and resting
phases, three treatments are required to complete the job.
However, it only works on pigmented hairs, the darker the
better. White hair is best treated with classic
electrolysis. This new service combines the experience of an
electrologist with the skill of a board certified surgeon,
each with over 20 years of experience.
Inspiration: Mitchell V. Kaminski, Jr., M.D. and Holly
Schmid, electrologist
Length of service: varies
Price charged: Consultations are complimentary. Prices are
competitive and vary depending on location and density of
hair.
Products used: Apogee laser by Cynosure
Technician: physician
Training: medical school
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